About Us

Consider this – documentary production techniques meet corporate marketing and communication. Digital marketing meets rich media. Traditional journalism meets documentary film analysis. Powerful copywriting meets visual storytelling. 

Now add the robust process and attention to detail needed to build a film, to the principles of Agile project management and you have a powerful framework built on over 50 years’ combined experience of telling and creating meaningful stories of success.  

When Hax met Pam, two visions came together to create a rare and valuable hybrid. (We believe that, but invite you to decide for yourself.)

Who is Hax?

Hax is a true creative, whose story has taken him through fine art photography, advertisement shoots, motion graphics, script writing, production planning and documentary filmmaking. His stills have been seen in magazines such as Vogue, and he was stills photographer on the Colin Firth history channel production ‘People Speak’. 

Also for the history channel, Hax wrote, produced and directed the documentary Africa's Greatest Explorer, for The History Channel UK. His four month long journey took him 2500 miles across East Africa, following in the footsteps of Joseph Thomson across Maasailand. Thomson’s original photography has been lost to the world and so, in this extraordinary project, Hax created not only the documentary itself, but a collection of 14,000 photographs taken from the expedition, which were exhibited in Los Angeles, Chicago, New York and London. 195 of these can be found in his ‘coffee-table style’ book ‘Through Masaailand’.

Today Hax uses his keen eye, ability to ‘find the story’, planning skills and strategic thinking to help businesses of all sizes make effective use of video and film. His profound belief in the value of video for businesses, has led him to build a deep understanding of digital marketing techniques – one that enables businesses to see a tangible return on investment from everything that Hax produces. 

Who is Pam?

Pam’s marketing communications career has taken her from initial training in a large corporate, through creative management in London’s West End, to journalism and editing, international marketing management, and consultancy. She holds a diploma in digital marketing, is a qualified Agile Project Management Practitioner, and has been published in a range of creative and business magazines.

She started with excellent training from the Racal Electronics Group, working across events, brochures, advertising, PR and hospitality. She was Racal’s first female stand manager at the Farnborough Air Show, where she carried one of the first (large and heavy) Vodafones (Vodafone was part of Racal). She project managed and wrote the brochure for the first Skyphone research consortium, and gained the foundation skills on which she has built her career.

Becoming marketing manager for a top creative services group further developed her design and production management skills, and provided an opportunity to be known as a feature writer for design and graphic production magazines. Pam returned to corporate life to do international marketing, starting in IT and moving to project management software.

Her broad range of experience, and her belief in pragmatism and productivity drives her to help organisations achieve their strategic goals by aligning every aspect of their marketing communications.

We’re working on a video for this page. In the mean time a short message from our CEO Hax

"I come from a creative background. I started out as a professional photographer in London, working as a photojournalist and a catalogue photographer. Working with art directors and clients provided me with a grounding in controlling production briefs and budgets. I was fortunately enough to be able to respond to creative challenges and I found myself appreciating the aesthetics of a good composition. I loved stills photography and was living the dream. That is until I discovered the power and creativity of moving images.

My journey from stills photography to video was made at a time when photographs was taken on film and video was captured on magnetic tape. Digital video was an emerging technology so when I discovered the digital editing I discovered the art of filmmaking. Turning a series of moving sequences into a film narrative transported me to an entirely new level of creativity. I loved it.

I went from filming steam engine video to filming wildlife to making documentaries in a relatively short space of time. Then I thought that I would bring the what I had learned making documentaries and bring it to the business sector. 

Making films for business and helping business tell their stories in entertaining and engaging ways helped me build my first business Hax Media. But then I soon realised that to make video work properly for business there needed to be purpose and strategy behind the videos I produced. 

So I found myself embarking on yet another creative journey where I my learning curve was making videos work for my clients. The result is Prisma Broadcast."

Consider this – documentary production techniques meet corporate marketing and communication. Digital marketing meets rich media. Traditional journalism meets documentary film analysis. Powerful copywriting meets visual storytelling.

Now add the robust process and attention to detail needed to build a film, to the principles of Agile project management and you have a powerful framework built on over 50 years combined experience of telling and creating meaningful stories of success.

When Hax met Pam, two visions came together to create a rare and valuable hybrid. (We believe that, but invite you to decide for yourself.)

Who is Hax?

Hax is a true creative, whose story has taken him through fine art photography, advertisement shoots, motion graphics, script writing, production planning and documentary filmmaking. His stills have been seen in magazines such as Vogue, and he was stills photographer on the Colin Firth history channel production People Speak.

Also for the history channel, Hax wrote, produced and directed the documentary Africa's Greatest Explorer. His four month long journey took him 2500 miles across East Africa, following in the footsteps of Joseph Thomson across Maasailand. Thomson’s original photography has been lost to the world and so, in this extraordinary project, Hax created not only the documentary itself, but a collection of 14,000 photographs taken from the expedition, which were exhibited in Los Angeles, Chicago, New York and London. 195 of these can be found in his ‘coffee-table style’ book Through Masaailand.

Today, Hax uses his keen eye, ability to ‘find the story’, planning skills and strategic thinking to help businesses of all sizes make effective use of video and film. His profound belief in the value of video for businesses, has led him to build a deep understanding of digital marketing techniques – one that enables businesses to see a tangible return on investment from everything that Hax produces.

"My early entry in to video was a challenge for me as I lacked confidence in my presentation skills and ability to create content that I thought would work. Hax helped me every step of the way, and helped me produce content that has greatly enhanced my business and generated more enquiries." Paul Blair, Sales Coach & Speaker

"Hax delivers an amazing experience to his clients and always overdelivers. His first event was mindblowing. It's very rare that someone can create something so extraordinary in such a short period of time." Katya Varbanova, Keynote Speaker

Who is Pam?

Pam’s marketing communications career has taken her from initial training in a large corporate, through creative management in London’s West End, to journalism and editing, international marketing management and consultancy. She holds a diploma in digital marketing, is a qualified Agile Project Management Practitioner, and has been published in a range of creative and business magazines.

She started out with excellent experience at the Racal Electronics Group, working across events, brochures, advertising, PR and hospitality. She was Racal’s first female stand manager at the Farnborough Air Show, where she carried one of the first (large and heavy) Vodafones (Vodafone was part of Racal). She managed and wrote the brochure for the first Skyphone research consortium, and gained the foundation skills on which she has built her career.

Becoming marketing manager for a top creative services group further developed her design and production management skills, and provided an opportunity to be known as a feature writer for design and graphic production magazines. Pam returned to corporate life to do international marketing, starting in IT and moving to project management software.

Her broad range of experience, and her belief in pragmatism and productivity drives her to help organisations achieve their strategic goals by aligning every aspect of their marketing communications.

"Pamela has been a pleasure to work with. She's one of the most organised, logical and pragmatic marketing consultants we've dealt with. She knows where to add value and how to do it." Steve Tipson, Auburn Creative

"I have enjoyed working with Pamela on a wide range of projects over the years. Her agile approach to marketing helps ensure the focus remains on adding value whilst providing the flexibility we need." Ranjit Sidhu, ChangeQuest

Our Agile perspective means we approach everything we do with common sense and pragmatism. With agreed goals constantly in sight, we focus on action and results over theory and assumption – every time.   

We use a robust process of discovery to understand the vision, the purpose and the motivations of your organisation. By making sure that the agreed foundation of our work is solid, we can move forward more efficiently and be responsive to changing requirements. Innovation is key to success, so we’ll measure the results of everything we do and make space to explore new options for you.  

We’ll aim for your marketing to be integrated and consistent across everything form of communication that you use, so that each form strengthens the others and works to engage your audiences.  

Working Human to Human

As a human to human (H2H) agency, we’ll try never to forget that people and relationships come first.  We’ll communicate openly and regularly, whilst keeping reporting lean, current and informative.  

By complementing and enhancing the skills already in your organisation, we’ll work to move your communications forward – finding and telling the stories, providing video training as needed, and giving you the confidence to put the human face of your organisation to the fore. 

By taking an Agile approach, organisations can test new ideas in manageable ways, adapting long term plans as the business environment changes, and building on the valuable strengths that are already within their organisations and their people.

Appeal to the Senses

Communication is so much more powerful when we appeal to the senses, and today’s technology allows us to integrate video and film into marketing in ways that strengthen messaging and results. 

In recent times, new research into how our brains work has completely changed the emphasis of marketing communications. We know that successful marketing comes from deepening relationships and engagement. Business psychologists consistently stress that you cannot ignore emotions, because decision-making is intrinsically influenced by our subconscious mind as well as the rational side of our brains.  

We want to help businesses communicate by helping them build relationships with their audiences and stakeholders – in a focused, efficient and effective way. 

We help you pin down your purpose and your goals – and the best route to achieve them. If you don’t know where you are aiming for, it’s hard to know if you’ve got there. Marketing is about messaging – finding the stories that resonate with your target audiences. The ones that will inspire them to engage with your organisation. We help you find those stories. 

Broadcasting your Messages 

You need to communicate to each audience and stakeholder group in a slightly different way. By broadcasting your messages skillfully across a mix of different media, you’ll get the best result. 

  • Strategy & planning
  • Video & film production 
  • In-company video training 
  • Copywriting 
  • Articles and blogs 
  • Email marketing
  • Case studies (customer stories on film, on paper, digital – or any which way you choose!) 
  • Social media  
  • Graphic design 
  • Online xenical prescription

Agile puts people and conversations at the heart of any initiative. Agile Marketing techniques tap into psychology and neuroscience, to create communication that will really engage. 

We’ll work with you to choose the right marketing channels, to influence the right people to support the success of your organisation.

Agile Marketing is an ethos and a set of principles that helps marketers get the right things done, quicker and more effectively than through traditional routes.

It’s too easy for action to be delayed through countless amendments, trying to hit the ‘right’ result. We suggest that these protracted processes are no longer fit for purpose in today’s business environment. Better to prioritise your ‘must haves’ accurately, and release your best ‘minimum viable product’ at the earliest possible time.

You can do this by keeping a constant focus on what your business needs right now. There’s no point in using time and resources to plan in detail for six months’ time. Things change.

These are the principles we live by, and recommend to you. They are slightly adapted from the Agile Business Consortium’s Agile Project Management (AgilePM®) framework.

8 Principles for Agile Marketing:

  1. Focus on getting value for the business
    Identify and prioritise what the business needs most, now
  2. Deliver on time
    Set the right level of content, to make sure it can be delivered on time, without missing opportunities
  3. Collaborate
    Work closely with everyone involved to build a common understanding – particularly those closest to the customer
  4. Never compromise quality
    Quality affects your brand and must be protected
  5. Create incrementally from firm foundations
    Always start with discovery to understand the outcome the business needs. Consider releasing the result in phases, so value can start to be achieved while the later stages of a project are evolving
  6. Develop iteratively
    Share how what you’re working on is shaping up, welcome feedback, and use that to improve the next version
  7. Communicate continuously and clearly
    Always!
  8. Demonstrate control
    Agile marketers avoid lengthy reports, preferring action and pragmatic results tracking to resource-draining documentation.
    Control over projects is still vital, and our straightforward project management methods ensure a disciplined approach for everything we do.

Prisma Broadcast is an organisational member of the Agile Business Consortium