We understand that for a small to medium charity funding a professionally made film can be a challenge. Not only funding it, but also getting made properly so that it’s engaging to watch. On top of that, getting the film watched regularly and by the right audience so that it works for the charity productively.
There is enough evidence to show that charities employing video get their message out to a much wider audience. However, getting the right film for your cause, ones that are well made, tells a compelling story and getting donors to donate requires a range of expertise. It’s not only the ability to find the right story to get your audience to engage and respond but producing well-made films and deploying them productively. Get it wrong and the whole exercise will be an expensive experience.
That’s where Prisma Broadcast comes in. We have extensive experience in making charity films for education and fund raising. Our offering is further enhanced by our collaboration with Story Partners, a production company that specialises in making films for the charity sector.
Together, we bring some very special expertise to the table that not only makes the right films, but also runs deployment strategies to get the films watched and responded to. We work closely with you but can also take the headache of the whole production process too. However, we also bring to the table a very special qualification that will enable you as a charity to get the film made for free.
How do we do that? Through our combined experience, we are in a special position to begin dialogues with potential sponsors to fund the production and deployment of a charity’s films. We leverage our experience and pedigree to reassure a sponsor that the money they give is spent productively. There are strong marketing benefits for the sponsor’s brand and a way in which they can save on their tax bill. Now, tell us of a Financial Director who won’t be interested in reducing tax whilst promoting the brand at the same time.
Abbie’s Army Film - Production Budget £6,000
Abbie’s Army approached us to make a fund raising film for them while at the same time raising awareness of the child brain cancer known as DIPG. We chose to make a hard-hitting film sharing Abbie’s story and compounding it with the brave help of a family, whose daughter was suffering from the disease.
The film was funded by the charity itself, but at a premiere event held for a few loyal supporters raised more than twice its production budget in one evening. The has gone on to perpetually raise funds for the charity too on its website and in its social media. The reason it has been such a success for Abbie’s Army is because there was a distinctive series of campaigns run around the film. Demonstrating that a sustainable strategy is productive when leveraging video as a marketing tool.
Kent MS Therapy Centre Budget £6,500
This film was commissioned at the latter stages of a two-year fundraising campaign to build a new Therapy Centre on land that had been donated as a long lease. Whilst sharing what life was like to live with Multiple Sclerosis, the film also told how it could help to provide beneficial oxygen therapy.
On its release on their website and in their social media channels, the film raised £22,000 in the first nine days and was a powerful tool in raising their funding by over £60,000 to exceed their building fund target. This film is no longer part of their fundraising portfolio, but nevertheless helped the charity achieve its objectives.
ICE Benevolent Fund Budget £6,500
We were commissioned to make a film that would raise awareness for the Institute of Chartered Engineers members that there was a hardship fund available and it needed their support by paying membership fees.
We made two versions, each with a different voiceover to appeal to certain sectors of their membership. Until recently, when they had a website update, the films were prominent on their website. ICE with our support, launched an awareness campaign that was lead by a series of emails followed by a feature in the periodical magazine and mentioned in the social media.
Contributions to the Benevolent fund rose by a noticeable 23% in the first four months of running the campaigns. In a recent analysis contributions show that 77% of ICE’s membership now contributes annually to the fund, whereas before the films and the campaigns, it was only 61%.