Content marketing is about sharing what you know. It’s about sharing the right information, in the right place at the right time.
Publishing your ideas, your thinking, and your knowledge can help and inspire others – including all those whose actions will affect the success of your business. Your prospects, your stakeholders, your employees, your influencers – they can all benefit from what you know, and what you believe.
The ideal content marketing plan will get valuable information to the right people, just when they need it. It’ll help them get to know you better, and encourage them to build a relationship with you.
Profiling your Audiences
The starting point is to understand your audiences, and what they may need to know or value. By considering the behaviours of each of your different audiences, you can place content where they’ll most naturally find it, and value it. As Agile Marketers, we acknowledge that few organisations have the market research needed to create perfect profiles of their audience personas. Our discovery activities will ensure a firm foundation is set, identifying audiences and gathering what is known about them. We then build on this foundation by trying things out in small chunks, measuring the results, and adapting the approach for the next iteration. That way, you’re seeing the benefits even while you’re gathering vital market information. Even if you invested in a significant market research project, the results would only hold true for that moment in time. Our Agile approach encourages the honest review and reflection on which effective content marketing is built.
Prisma Broadcast will work with you on your content marketing strategy, and can create content that uses the full range of technology available.
Ask us about:
- Opinion pieces
- Business storytelling
- Feature articles
- Self-published video
Our rare hybrid of film-making and writing skills can help you innovate to create the widest possible range of content.
Our Agile Marketing principles will ensure a vital focus on saying the right thing, in the right way, in the right place – to give value to your customers and your organisation.