When is a video a film?
This is a question that’s worth clearing up.
Think of it this way, a film is a story. It has a beginning, a middle and an end. It has a plot which unfolds, and a revelation or a resolution. It has a protagonist (the main character that tends to be at the centre of things) and an underlying message or critical truth.
The Value of Storytelling
There’s much talk in the world of communications about the value of storytelling. Reading or listening to stories allows us to see the world from another’s point of view – a great way to explore new ideas without needing to try them out personally. Neuroscience has shown that we engage with stories far more deeply than other ways of communicating information – it involves our whole brain, including our emotions. We experience a story, whereas we’d be more inclined to analyse a presentation.
How do we Make your Film?
Filmmaking at Prisma Broadcast is led by Hax, benefiting from his many years as a documentary filmmaker. Hax creates films that really get to the essence of a story. How does he do that? Through a mix of excellent initial training, plus extensive experience developing documentaries.
When it comes to filming, we have our finger on the pulse of the very best resources. Your film will include bespoke filming, but it may also include separately sourced footage. Your film may include a unique musical composition, written just for your organisation, but we can also access the widest range of music clips so that your film will always fully reflect your brand.
His process is robust and thorough:
3 Stage Process
Before we make your film, Hax will ensure that a sound discovery stage has been well covered. We’ll help you find your story, define your objectives, identify your audience. We’ll work with you to explore how your film is going to be used, so it can take its place within your overall strategy.
With this strategic approach, we’ll aim for your filming to provide all the elements you need to support your future campaigns. It's at this point that we look at the bigger picture. Hax tends to take the view that while we have the cameras there, the lighting set up, and all the right people are in the right place, then we should film as much as possible. "Believe me," says Pam, "No second is wasted when Hax is filming. It’s intense, but you get an immense amount of footage."
The production stage is when it’s all happening. This bit needs to be right, and we understand that our reputation depends on good camera work – so you can be sure We’ll do our very best to ensure that’s what you’ll get. During production, we reap the benefits of good discovery and good planning, so that all the content is captured in a minimal number of filming sessions.
Post-production is where doors start getting closed in the Prisma office! Usually, we’re an open, friendly sort of company, but when our skilled technicians are busy working on your films, we know they need to concentrate, and consider them basically ‘off limits’.
For post-production editing, attention to detail and precision matter. Again, when the content has been planned up front, and all constructive elements identified such as calls to action, overlay text, music, and voice-overs, then this stage is appropriately set up.
Set up for the timely delivery of a film with all the elements of success.