Interactive videos can be a powerful tool to overcome the challenges associated with building brand awareness in the B2B sector in the UK. Here's how interactive video can help address these challenges:

1 - Increased engagement and reach: Interactive videos provide an immersive and engaging experience for viewers.

2 - Personalised and tailored content: Business buyers often have specific needs and pain points. Interactive videos allow for personalised and tailored content experiences.

3 - Demonstrating expertise and credibility: Interactive videos can be an effective medium to showcase a brand's expertise and credibility in a visually compelling manner.

4 - Delivering Brand Clarity: Interactive videos can help people to clearly understand who you are, what you do, how you help and what your offers (products or services) mean for them.