In this vlog, Hax talks about the importance of purpose when using video within your marketing. To get the best results, strategically, any video used within an organisation has to have a specific purpose.
This vlog puts an Agile approach forward as a sensible way to do business. It looks at Agile for marketers and the value of dedicating time and resources to the near-term.
Our world is increasingly transparent. Neuroscience and behavioural science are guiding us about what makes humans tick. How does this affect the role of emotion in marketing?
Technology has made video creation available to all. What can we do to ensure quality results?
With video, leaders can describe a path through disruption and change, and show how the future can look.
In this Vlog Pam Ashby, Co-founder of Prisma Broadcast, talks about the need for marketers to embrace the concept of feedback.
"If you invite and welcome feedback at every stage, and you’re not frightened about what that might be, then you learn what the customer wants. You only need to ask them, and very often that’s something basic that people don’t do. You need to encourage the customer to talk to you about what they really need."
Pam Ashby, co-founder of Prisma Broadcast, reflects on the power now wielded by prospects and the audiences for marketing.
“The buyer is now in complete control,” she confirms.
The world itself is changing really fast and leaving the past far behind, but humans are still humans and certain responses and behaviours just don’t change.
“The world can only be grasped by action, not contemplation.”
How a pragmatic Agile approach encourages efficiency and productivity.