The Importance of Great Product Explainers
Product Explainers are an important part of sales and after sales. Helping customers is a valuable process. In this article we outline three challenges and offer solutions to overcome them.
The task of explaining products to potential customers can indeed be challenging, and interactive videos can be a valuable tool in overcoming some of these challenges. Here are five main challenges associated with product explainers and how interactive videos can help address them:
Complexity of the Product: Some products can be complex, with multiple features and functionalities. Explaining such products through traditional methods like text or static images may not effectively convey the information. Interactive videos allow viewers to engage with the content actively, enabling them to explore different aspects of the product at their own pace. Users can click on specific features, pause, rewind, or skip sections to focus on what interests them, making it easier to understand complex products.
Lack of Engagement: Traditional methods of product explanation, such as brochures or long written descriptions, often fail to engage potential customers effectively. Interactive videos provide an immersive and interactive experience that captures the viewer's attention. By incorporating interactive elements like clickable hotspots, quizzes, or product demonstrations, interactive videos keep viewers engaged and interested throughout the entire presentation.
Limited Attention Span: With the rise of digital media, people's attention spans have decreased significantly. It can be challenging to hold a potential customer's attention long enough to explain the product fully. Interactive videos offer a dynamic and captivating format that appeals to modern audiences. The ability to interact with the content enhances engagement, increases the likelihood of retaining attention, and ensures that the key product information is conveyed effectively.
Customisation for Different Audiences: Tailoring product explanations to different target audiences can be time-consuming and costly. With interactive videos, you can create branching scenarios that adapt based on the viewer's choices or preferences. This allows you to provide personalised product explanations for specific customer segments or address different use cases. By providing a customised experience, interactive videos can effectively communicate the value of the product to various audiences without the need for separate explanations.
Cost and Time Efficiency: Producing high-quality explainer content for products can be resource-intensive. Creating traditional marketing materials like brochures, product manuals, or in-person demonstrations can be costly and time-consuming. On the other hand, interactive videos provide a cost-effective solution. Once the initial video is created, it can be reused and updated easily without significant additional costs. Furthermore, interactive videos can be accessed anytime and anywhere, eliminating the need for scheduling and conducting multiple in-person demonstrations.
In summary, interactive videos offer an engaging, customisable, and cost-effective solution to the challenges associated with product explainers. By leveraging interactive elements, such as clickable features and personalised scenarios, interactive videos enhance understanding, engagement, and retention of information. They also provide a scalable and reusable tool for product explanation, saving both time and resources for the organisation.